A photo call parade

3 08 2012

Whatever a photo call parade is, a picture showed up on my Facebook newsfeed this afternoon:

The caption was “Abercrombie & Fitch the Hottest guys photo call parade” 當一眾火辣男模現身時,過百市民尖叫聲震遍整個中環!

The promotional activity just struck me as being very superficial, and very typical of Hong Kong, where appearance is everything, with the city’s deep-seated mentality of how anything that originates from a huge conglomerate that may or may not be the socially-conscious, societally-responsible corporation it makes itself out to be, must be good, because it’s foreign, and different.

Being more socially- and environmentally aware has meant some lifestyle changes for me, and knowing that it would defeat the purpose of change, I have elected not to throw clothes away that I purchased from a corporation before knowing about their practices. Reading blogs about green lifestyles and other topics about conservation has been a productive and very engaging use of my summer. I feel motivated and more educated about how I can leave the world a better place by doing the work of one person.